Fashionable traditional costumes in Upper Austria
Trachtenalm in Ried im Innkreis, Schärding and Grieskirchen

Traditional costume fashion is booming like never before. The recipe for success in our opinion: It lightens the mood when many festival-goers are dressed in traditional costume. Traditional costume makes people feel relaxed and creates a sense of togetherness. Traditional costume is a consumer trend that should be taken seriously.

Above all, the dirndl suits every figure type. It conceals where it is necessary and emphasises where it is desirable. But it's not just the many folk and summer festivals that are welcome occasions to dress in traditional costume. Tracht has also become increasingly popular as a "business look".