In 300+ shops worldwide, Palmers customers enjoy a highly personalised and competent service thanks to excellently trained staff. Furniture and colours in cream, oak, pink and gold create a feminine atmosphere, which also ensures a familiar and pleasant shopping experience.

Under the motto "A world that fits", Palmers shows the diversity and uniqueness of women in the most diverse life situations and realities and puts them centre stage. "With the new campaign, we are once again focussing on what really matters to us: products that fit! It's all about those things that simply fit 100% at Palmers: Quality, advice, history, value for money and the large branch network. Together with our sales staff, we make sure that the underwear and lingerie fit, but we also want to start a dialogue with Austrians. We also want to start a dialogue with Austrians about modern topics that suit people, or don't yet. We still have big plans," says CEO Tino Wieser.