NORMA has been one of the leading German discount companies for over 50 years, with 1,450 shops in Germany, France, the Czech Republic and, since 2005, 21 shops in Austria.

By including a wide range of regional products in its product range, NORMA has proven that it places great value on the "country and its people". Under the maxim: "I know - I like - I buy", the separate product group "Quality from Austria" was created.