Since 1987, VERO MODA has been a household name for stylish, fashion-conscious women who are looking for new trends, uncomplicated styles and fashion must-haves. Our trademark is a dynamic and uncomplicated approach to fashion.
VERO MODA was born in a small Danish town and has been enriching the fashion scene ever since. Our founder Troels Holch Povlsen had seen the name "VERO MODA" on a T-shirt and immediately thought that it would be a perfect fit for a women's clothing brand. And so VERO MODA was born. We were among the first brands that were later brought together in the BESTSELLER family. We are now part of a globally successful family business with stores and employees all over the world and we are moving ambitiously, confidently and stylishly through the ever-changing world of fashion.
Our brand has always stood for simplicity, but at the same time we have always dared to do what feels right based on many years of experience - fuelled by passion and skill. Our styles are based on extensive trend research: we work with the world's leading trend agencies, travel to trade fairs, discover the world's catwalks and always take our customers' ideas and needs into account. Fashion is something we do together at VERO MODA, because: "In a world where I live, VERO MODA celebrates the we".