Prof Michael Hohla, born in 1963, lives in Obernberg am Inn, is a teacher at the vocational school in Ried im Innkreis, botanist, author, columnist and above all a passionate Innviertler, author of many specialist publications as well as popular science works.

One of his top personal goals: to present complicated content as simply, attractively and yet accurately and, above all, technically correctly as possible.

Author of the following standard works: Catalogue and Red List of Vascular Plants of Upper Austria; The Innviertel - Landscape & Plants; Flora of the Innviertel; as well as author of several new descriptions of plant species for science.